So your shipwrecked and you can only manage to take 5 items with you out of your entire possessions, what do you scramble together? Well your going to need clothes so that’s a given. Most of you girls would take with you a mobile I guess with a good selection of music on there. No only 1 piece of make-up, well most girls would go for mascara I guess? Comfortable shoes a hair brush or even your set of GHD hair straighteners?
Well increasingly hair straighteners are on in the top 5 must have items for women, and for most the hair straightener must be GHD. It is amazing to thing that modern hair straighteners have only been around since the mid 1990’s yet they have made the mighty jump to the top 5 must have items list. GHD of course were the first brand of ceramic hair straightener to hit the big time in the UK. They revolutionized the way in which we changed our daily routine. GHDs changed the way stylists worked and gave them a new tool to work with both styling and marketing.
Since GHD launched from humble beginnings with a family run small business in Ilkley, West Yorkshire in the United Kingdom, tens of millions of pairs have been sold and continue to do so. They built there reputation on quality branding and good aftercare service, and although the products themselves are high end prices that dominated the straightener market to the extent that girls did not call their appliance a hair straightener, they called it a GHD. There are not many products out there that are known by the brand name over the product name. Other examples include hoover and coke, and we all know how successful these brands became.
So how can GHD continue to sell at the rate at which they used to? Surely once a household has a set of GHDs that should last for a good few years, but no, they continue to sell. Remember every year in the UK tens of thousands of girls turn 16 each year, and we don’t like to borrow. Plus inevitably no matter how well GHDs are made they do become faulty and unless you send your GHD in for repair then you will no doubt go out and buy a new set. Most sick to what they know, the name they trust and go out and buy another pair. So looks like GHD will continue to sell their hair straighteners in large numbers for years to come.
GHDs are not a fashion thing either, they are not just for straightening hair, in fact they are now known as stylers and you can curls, wave flick or afro-style your hair with several techniques.
So remember girls you do get stuck on that dessert island remember to grab your GHDs you would be lost without them.